Ready for the holiday season, Starbucks has rolled out their limited time menu and cups, but one item currently has the world entranced. The “Bearista Cup” a glass bear topped with a green beanie and a striped straw. Selling for $29.95, it’s an item of Starbucks limited menu, but the company itself hadn’t expected this massive reaction, they told People magazine, this being their most viral drop in years.
Across many social media platforms, many influencers are doing unboxings and reviews on the cup doing their job well and succeeding in influencing. There is an outcry for this 20z cup, many Starbucks stores universally have run out of these cups, leaving people who have been waiting for hours to leave empty handed. Both Cholima and Marin agree that while the cup is very cute, it is very impractical for everyday use and functionality.
This massive success led Starbucks dumbfounded by the success and led them to issue an apology to the media, as many who didn’t get the cup took to social media to complain. They issued an apology and did say they were in no way expecting the cup to be a big thing, and they apologized for the inconvenience.
“I think they should’ve organized the drop better because the ones having to deal with the
outrage of people were the poor employees.” Said senior, Paola Cholima. She offers a perspective that gives sympathy to the employees having to deal with their outraged customers. Both Cholima and another senior, Daphne Marin feel sympathy for the employees and say while the cup is cute, it does not warrant the mistreatment of employees.
Over the last few years, the world has adapted the idea of being “aesthetic.” Sanrio, Labubus, Sonny Angels, Stanley Cups and now the Bearist Cup have been coined the newest trends in the past few years, just to name a few. The trend of being cutesy has now come and left a corporation in awe and stunned of just how crazy the world can get.
“I think it’s ridiculous that people are willing to push each other and be rude to others just for a glass cup. Although it is very cute, it does not justify being mean to others.” Cholima adds on.
Consumerism has been at its peak in recent years, with many items becoming a new found passion, Starbucks is no stranger to having their items be a hit. Many people around the world wait for Starbucks to drop their annual fall and winter drinks as well as exclusive cups that come with it.
Whether it’s the Caramel Brulee Latte in the winter or Pumpkin Spice Latte in the fall, Starbucks has always been found by success. Maybe given the yearning for this cup, it’ll be a yearly item where everyone can finally acquire this die for up. This might have blown out of proportion and more than they could’ve ever thought but it could leave to new found success.
Starbucks is getting hype right now, Cholima and Marin think other things could help Starbucks to help them handle better and also stay relevant. Marin suggests boba year round to spice up the menu and Cholima suggests different collabs. “Even though the only collabs I have are Hello Kitty and Wicked, I would love a Snoopy collab.” She adds on.
